300+ brands scaled · $100M+ profitable adspend
100 ads in 30 days.
Built to find your audience.
Performance creative at volume: briefed from your account data, mapped to personas and produced in-house in Sydney.
300+
Brands scaled
$100M+
Profitable adspend
5,000+
Creatives made
100
Ads every 30 days
Trusted by
The work
Every format. Every persona.
A glimpse of the work we’ve created and the stories we’ve captured.
UGC
Static
Motion
EGC
High-prod
AI animation
Street interview
Podcast
POV
Meme
3D
UGC
Static
Motion
EGC
High-prod
AI animation
Street interview
Podcast
POV
Meme
Native
3D
UGC
EGC
Static
Motion
High-prod
3D
AI animation
Podcast
Native
POV
Meme
Street interview
Post-Andromeda creative strategy
Andromeda doesn’t need better targeting.
It needs better creative.
The question is no longer “what ads do we need to make?” It’s “who are we making ads for?” One closed loop does the work.
01 · The angles
100 persona-mapped briefs
The Aware Buyer
The Pain-Aware Sceptic
The Repeat Buyer
The Social-Proof Chaser
02 · Andromeda engine
Finds the buyers
Each ad is a distinct signal. The model matches every one to pockets of buyers your targeting can’t reach.
03 · Performance data
Feeds it all back
Winners and losers flow straight back into the OS. Every batch gets smarter than the last.
01
100 creatives = 100 signals for the algorithm to find buyers with.
02
Every persona opens a pool of cold traffic competitors aren’t touching.
03
Format diversity gives the model more surface to optimise.
04
More winners = more budget capacity, no diminishing returns.
How it works
The Defiant system.
01
Persona mapping
02
Creative gap analysis
03
Angle development
04
Creative production
05
Performance analysis
06
Iterate winners
Step 01
Persona mapping
We audit your account to identify your winning personas, and the untapped ones you’ve never even made an ad for.
Why Defiant
Creative and performance,
under one roof.
Typical agency
✕
Random output, no persona logic
✕
One or two formats only
✕
No link from creative to performance data
✕
4+ weeks to produce 20 ads
✕
No algorithm fluency
defiant.
The 100 ads system
→ 100 persona-mapped creatives every month
→ Every format: UGC, static, motion, AI animation
→ Briefed from data, scaled on performance
→ Weekly drops, 100+ new tests a month
→ Built for the post-Andromeda algorithm
Case studies
Real brands. Real numbers.
←
→
My Way Up
Supplements · Year on year
“Every single month we’ve worked with them we’ve hit a record month. Their skills with developing ad creative are brilliant.”
Persona-led creative volume let My Way Up scale spend without efficiency falling over: a new record month, every month.
Every month
A new record month
Consecutive
Records since day one
Steve Collins · Founder, My Way Up
Ad 1
Ad 2
Ad 3
Streetwear label
Confidential · Drop strategy
“They rebuilt our entire drop strategy from scratch.”
A full-funnel creative system built around limited drops turned modest spend into an outsized revenue engine.
$3M+
Revenue generated
$120K
Total adspend
Founder · Name withheld
Ad 1
Ad 2
Ad 3
Hair & Skin Science
Clinics · High ticket
“Choosing Defiant for our ads management and creative played a critical role in our significant revenue growth.”
High-ticket consultations, driven by creative that stops the scroll. One sprint set a new benchmark for the account.
41.3x
ROAS, single creative sprint
12 mo
Partnership and counting
Royce Newton · Hair & Skin Science
Ad 1
Ad 2
Ad 3
Pay Later Travel
Travel · Spend efficiency
“Defiant identified the immediate areas of opportunity in our business and wasted no time getting to execution.”
From strategy session to execution in weeks, with creative testing compounding returns from the first month.
+30%
ROI improvement
4 mo
From kickoff to result
Farouk Ismael · Pay Later Travel
Ad 1
Ad 2
Ad 3
defiant. Studio
Volume or quality? Both.
Most agencies make you choose. We built an in-house Sydney studio so you don’t have to.
Studio showreel
▶
01
End-to-end production
Strategy to final cut, one team, no handoffs.
02
Motion studio
Built natively for Meta, TikTok and YouTube.
03
UGC casting & direction
Cast and briefed against a persona, not a vibe.
04
Weekly cadence
New batches land before creative fatigues.
Testimonials
On the record.
★★★★★
Verified Google reviews
Steve Collins
My Way Up
Dean Nappa
Above The Collar
Kitty Blomfield
Saturee
Royce Newton
Hair & Skin Science
Charlie Fitsioris
Easykind
Farouk Ismael
Pay Later Travel
Client image
“Every single month we’ve worked with them we’ve hit a record month. Their skills with developing ad creative are brilliant. Record month after record month, scaling our marketing spend and our business in general.”
Steve Collins
My Way Up
FAQ
Need to know.
Limited monthly intake
Ready for creative that finds new audiences?
Book a free creative audit. We’ll show you the personas you’re missing and what 100 ads could unlock. No pitch, just data.
Takes 30 seconds. If we’re not a fit, we’ll tell you.