300+ brands scaled · $250M+ profitable adspend
300+ brands scaled ·
$250M+ profitable adspend
One day in our studio
A quarter of content.
One day in our studio
A quarter of content.
Defiant is the creative solution for busy founders & brands that need high performing content at scale.
300+
Brands scaled
$250M+
Profitable adspend
185,000+
Ad creatives produced
Trusted By
300+
Brands scaled
$25M+
Profitable adspend
185,000+
Ad creatives produced
The work
Every format. Every persona.
Every format. Every persona.
UGC
EGC
Static
Motion
High-prod
3D
AI animation
Podcast
Native
POV
Meme
Street interview
HOW WE THINK ABOUT creative strategy
The algorithm doesn’t just
need more volume.
The algorithm doesn’t just
need more volume.
It needs a strategy.
It needs a strategy.
The question is no longer “what content do we need to make?” It’s “who are we making content for?” Our Creative OS system does the heavy lifting.
01 · The angles
Persona-mapped briefs
The Aware Buyer
The Pain-Aware Sceptic
The Repeat Buyer
The Social-Proof Chaser
02 · META ALGORITHM
Finds the buyers
Each ad & post is a distinct signal. The model matches every one to pockets of buyers your targeting can’t reach.
03 · Performance data
Feeds it all back
Winners and losers flow straight back into the OS. Every new batch of content we make gets smarter than the last.
01
100+ pieces of content, 1 day of shooting at our Sydney Studio.
02
Every persona opens a pool of cold traffic competitors aren’t touching.
03
Format diversity gives the model more surface to optimise.
04
More winners = more budget capacity, no diminishing returns.
01 · The angles
100 persona-mapped briefs
The Aware Buyer
The Pain-Aware Sceptic
The Repeat Buyer
The Social-Proof Chaser
02 · Andromeda engine
Finds the buyers
Each ad is a distinct signal. The model matches every one to pockets of buyers your targeting can’t reach.
03 · Performance data
Feeds it all back
Winners and losers flow straight back into the OS. Every batch gets smarter than the last.
How it works
The Defiant system.
The Defiant system.
Built over eight years. Proven on tens of millions in spend. Plug in, skip the guesswork.
1
Step 01
Persona Mapping
Persona Mapping
We audit your account to identify your winning personas, and the untapped ones you’ve never even made an ad for.
We audit your account to identify your winning personas, and the untapped ones you’ve never even made an ad for.
2
Step 02
Angle development
Angle development
We dive into every corner of the internet: reviews, Reddit threads, post-purchase surveys. We learn what drives your prospects, then use their exact language back on them.
We dive into every corner of the internet: reviews, Reddit threads, post-purchase surveys. We learn what drives your prospects, then use their exact language back on them.
3
Step 03
Briefing & Strategy
Briefing & Strategy
We package our research into a creative brief and align with your team on direction before a single ad gets made.
We package our research into a creative brief and align with your team on direction before a single ad gets made.
4
Step 04
Creative production
Creative production
Our studio, creator & design teams join forces to deliver 100 pieces of content in 1 shoot day, mapped to each persona and ready to test in your account.
Our studio, creator & design teams join forces to deliver 100 pieces of content in 1 shoot day, mapped to each persona and ready to test in your account.
5
Step 05
Performance analysis
Performance analysis
We measure incremental performance data from each test to decide what we kill, what we scale, and what we make next.
We measure incremental performance data from each test to decide what we kill, what we scale, and what we make next.
6
Step 06
Iterate Winners
Iterate Winners
Data from each test informs the next cycle of production. We get smarter with every batch that goes live.
Data from each test informs the next cycle of production. We get smarter with every batch that goes live.
Why Defiant
Creative and performance,
Creative and performance,
under one roof.
under one roof.
Typical agency
✕
Random output, no persona logic
✕
One or two formats only
✕
No link from creative to performance data
✕
4+ weeks to produce 20 ads
✕
No algorithm fluency
defiant.
The 100 ads system
→ 100 persona-mapped creatives every month
→ Every format: UGC, static, motion, AI animation, high-prod
→ Briefed from data, scaled on performance
→ Weekly drops, 100+ new tests a month
→ Built for the post-Andromeda algorithm
Case studies
Real brands. Real numbers.
Real brands.
Real numbers.
“Every single month we’ve worked with them we’ve hit a record month. Their skills with developing ad creative are brilliant.”
Persona-led creative volume let My Way Up scale spend without efficiency falling over: a new record month, every month.
52%
of Revenue growth YoY
43%
Higher CVR
"Their creatives delivered 32% of our new customer volume in the first batch we did with them"
Our full funnel creative system delivered hundreds of assets for DoorDash's paid social campaign driving immediate ROI
32%
New Customers
volume in Q2 2025
29%
Decrease in CPA
“The team at Defiant are genuine weapons. The first and only agency on the same wavelength of quality that we’re on. Once we found them, we’ve used them for every creative project we have.”
In a heavily regulated industry, Easykind needed a way to cut through with winning creative while staying compliant. Defiant delivered.
880%
Increase in qualified
consultations
12%
Lower in CPL
72%
In consults from
Google ads YoY
“Defiant identified the immediate areas of opportunity in our business and wasted no time getting to execution.”
From strategy session to execution in weeks, with creative testing compounding returns from the first month.
22%
Increase in Sales
11%
Increase in CPL
“Their superpower is combining creative and performance execution, unmatched by any agency I've worked with"
Love To Dream partnered with us to rebuild their entire growth strategy. Performance & creative teams together drove 125% YoY revenue growth in the first year.
125%
Increase in
Revenue Growth
YoY
178%
Spend increase
YoY
“We came to Defiant for creative diversity, UGC and motion design. They delivered!" ”
Our studio, creative strategy & design teams combined to pump out 360 ad variations in 30 days.
360x
Ad variations,
For 1 quarter
8hr
Shoot. All content
executed in a day
"Our first major campaign with them did $1.6M in revenue in 45 mins of launch. Results speak for themselves"
100's of ads developed in 3 weeks for Geedup's biggest launch of the year? Defiant we're the ones they called.
$1.6m
Revenue generated
64%
Increase growth
MoM
"Their creatives delivered 32% of our new customer volume in the first batch we did with them"
Our full funnel creative system delivered hundreds of assets for DoorDash's paid social campaign driving immediate ROI
32%
of New customer volume
29%
Lower CPA
“The team at Defiant are genuine weapons. The first and only agency on the same wavelength of quality that we’re on. Once we found them, we’ve used them for every creative project we have.”
In a heavily regulated industry, Easykind needed a way to cut through with winning creative while staying compliant. Defiant delivered.
880%
Increase in qualified consults
12%
Lower CPL
72%
Increase in Google Leads
“Defiant identified the immediate areas of opportunity in our business and wasted no time getting to execution.”
From strategy session to execution in weeks, with creative testing compounding returns from the first month.
22%
Increase in leads
11%
Decrease in CPL
"Our first major campaign with them did $1.6M in revenue in 45 mins of launch. Results speak for themselves"
100's of ads developed in 3 weeks for Geedup's biggest launch of the year? Defiant we're the ones they called.
$1.6m
Revenue generated
64%
Increase growth
MoM
“Their superpower is combining creative and performance execution, unmatched by any agency I've worked with"
Love To Dream partnered with us to rebuild their entire growth strategy. Performance & creative teams together drove 125% YoY revenue growth in the first year.
125%
Revenue growth YoY
178%
Spend increase YoY
“We came to Defiant for creative diversity, UGC and motion design. They delivered!" ”
Our studio, creative strategy & design teams combined to pump out 360 ad variations in 30 days.
360x
Ads for 1 quarter of testing
8 hr
Shot & executed in a full day
“Every single month we’ve worked with them we’ve hit a record month. Their skills with developing ad creative are brilliant.”
Persona-led creative volume let My Way Up scale spend without efficiency falling over: a new record month, every month.
52%
of Revenue growth YoY
43%
Higher CVR
"Their creatives delivered 32% of our new customer volume in the first batch we did with them"
Our full funnel creative system delivered hundreds of assets for DoorDash's paid social campaign driving immediate ROI
32%
New Customers
volume in Q2 2025
29%
Decrease in CPA
“The team at Defiant are genuine weapons. The first and only agency on the same wavelength of quality that we’re on. Once we found them, we’ve used them for every creative project we have.”
In a heavily regulated industry, Easykind needed a way to cut through with winning creative while staying compliant. Defiant delivered.
880%
Increase in qualified
consultations
12%
Lower in CPL
72%
In consults from
Google ads YoY
“Defiant identified the immediate areas of opportunity in our business and wasted no time getting to execution.”
From strategy session to execution in weeks, with creative testing compounding returns from the first month.
22%
Increase in Sales
11%
Increase in CPL
“Their superpower is combining creative and performance execution, unmatched by any agency I've worked with"
Love To Dream partnered with us to rebuild their entire growth strategy. Performance & creative teams together drove 125% YoY revenue growth in the first year.
125%
Increase in
Revenue Growth
YoY
178%
Spend increase
YoY
“We came to Defiant for creative diversity, UGC and motion design. They delivered!" ”
Our studio, creative strategy & design teams combined to pump out 360 ad variations in 30 days.
360x
Ad variations,
For 1 quarter
8hr
Shoot. All content
executed in a day
"Our first major campaign with them did $1.6M in revenue in 45 mins of launch. Results speak for themselves"
100's of ads developed in 3 weeks for Geedup's biggest launch of the year? Defiant we're the ones they called.
$1.6m
Revenue generated
64%
Increase growth
MoM
"Their creatives delivered 32% of our new customer volume in the first batch we did with them"
Our full funnel creative system delivered hundreds of assets for DoorDash's paid social campaign driving immediate ROI
32%
of New customer volume
29%
Lower CPA
“The team at Defiant are genuine weapons. The first and only agency on the same wavelength of quality that we’re on. Once we found them, we’ve used them for every creative project we have.”
In a heavily regulated industry, Easykind needed a way to cut through with winning creative while staying compliant. Defiant delivered.
880%
Increase in qualified consults
12%
Lower CPL
72%
Increase in Google Leads
“Defiant identified the immediate areas of opportunity in our business and wasted no time getting to execution.”
From strategy session to execution in weeks, with creative testing compounding returns from the first month.
22%
Increase in leads
11%
Decrease in CPL
"Our first major campaign with them did $1.6M in revenue in 45 mins of launch. Results speak for themselves"
100's of ads developed in 3 weeks for Geedup's biggest launch of the year? Defiant we're the ones they called.
$1.6m
Revenue generated
64%
Increase growth
MoM
“Their superpower is combining creative and performance execution, unmatched by any agency I've worked with"
Love To Dream partnered with us to rebuild their entire growth strategy. Performance & creative teams together drove 125% YoY revenue growth in the first year.
125%
Revenue growth YoY
178%
Spend increase YoY
“We came to Defiant for creative diversity, UGC and motion design. They delivered!" ”
Our studio, creative strategy & design teams combined to pump out 360 ad variations in 30 days.
360x
Ads for 1 quarter of testing
8 hr
Shot & executed in a full day
Volume or quality? Both.
Volume or quality? Both.
01
Volume or quality? Both
Our purpose built 458sqm production
studio delivers quality & scale.
02
End-to-end production
Strategy to final cut, one team, no handoffs.
03
UGC casting & direction
We handle the entire process, just approve your creators & send your product.
04
Weekly drops
New batches of creative land every 30 days, so creative is never the bottleneck.
Testimonials
On the record.
★★★★★
Verified Google reviews
Steve Collins
My Way Up
Dean Nappa
Above The Collar
Kitty Blomfield
Saturee
Royce Newton
Hair & Skin Science
Charlie Fitsioris
Easykind
Farouk Ismael
Pay Later Travel
“Every single month we’ve worked with them we’ve hit a record month. Their skills with developing ad creative are brilliant. Record month after record month, scaling our marketing spend and our business in general.”
Steve Collins
My Way Up
FAQ
Need to know.
Need to know.
Limited monthly intake
Ready for creative that finds new audiences?
Ready for creative that finds new audiences?
Book a free creative audit. We’ll build a high performing content strategy to fuel your ads & organic pages.
Book a free creative audit. We’ll build a high performing content strategy to fuel your ads & organic pages.
Book your free audit →
Takes 30 seconds. If we’re not a fit, we’ll tell you.