New
300+ BRANDS SCALED · $20M+ TRACKED
100 ads in 30 days.
100 ads
in 30 days.
Built to find your audience.
Built to find your audience.
The creative partner your team has been asking for. We deliver creative diversity at scale
Every format, mapped to your target personas


UGC


UGC


UGC


UGC


UGC


UGC


UGC


UGC


UGC


UGC


UGC


UGC


UGC


UGC


UGC


UGC


UGC


UGC


UGC


UGC


UGC


UGC


UGC


UGC


UGC


UGC


UGC


UGC


UGC


UGC


UGC


UGC


UGC


UGC


UGC


UGC


UGC


UGC


UGC


UGC
TRUSTED BY 300+ BRANDS ACROSS ECOMMERCE, SAAS & SERVICES
0+
0+
0+
0+
BRANDS SCALED
$0M+
$0M+
$0M+
$0M+
TRACKED REVENUE
5,000+
5,000+
5,000+
5,000+
CREATIVES MADE
0
0
0
0
ADS / 30 DAYS

Creating net-new ads across a diverse range of format for your most profitable ICP's is the new creative strategy.
Most agencies make you choose between volume or quality. We built the studio so you get both.
Best Selling Product

Client 1

Client 2

Client 3

Client 4
Creative formats
Faceless UGC
Podcast Style
Greenscreen
Testimonial
Motion Graphics
Skit
Founder Story
Product Demo
Shock
/Transition Hook
Unboxing
Before & After
UGC



HOW IT WORKS
The Defiant System
The Defiant System
Research & persona brief
We audit your account and map the personas your media buying is missing.
Research & persona brief
We audit your account and map the personas your media buying is missing.
100 ads in 30 days
Our Sydney studio produces 100 creatives across UGC, motion and static.
100 ads in 30 days
Our Sydney studio produces 100 creatives across UGC, motion and static.
Test, scale & refresh
A clear visual direction is shaped through mood, layout ideas, typography, and overall design language.
Test, scale & refresh
A clear visual direction is shaped through mood, layout ideas, typography, and overall design language.
Step 4
A clear visual direction is shaped through mood, layout ideas, typography, and overall design language.
Step 4
A clear visual direction is shaped through mood, layout ideas, typography, and overall design language.
Step 5
A clear visual direction is shaped through mood, layout ideas, typography, and overall design language.
Step 5
A clear visual direction is shaped through mood, layout ideas, typography, and overall design language.
Step 6
A clear visual direction is shaped through mood, layout ideas, typography, and overall design language.
Step 6
A clear visual direction is shaped through mood, layout ideas, typography, and overall design language.
A studio built for performance
A studio built for performance
Most agencies make you choose between volume or quality. We built the studio so you get both.
End-to-end production. Strategy to final cut, one team, no handoffs.
End-to-end production. Strategy to final cut, one team, no handoffs.
Motion studio. Built natively for Meta, TikTok, YouTube.
Motion studio. Built natively for Meta, TikTok, YouTube.
UGC casting & direction. Cast and briefed against a persona, not a vibe.
UGC casting & direction. Cast and briefed against a persona, not a vibe.
Weekly cadence. New batches before creative fatigues.
Weekly cadence. New batches before creative fatigues.

Play Showreel

Play Showreel

Play Showreel
WHY DEFIANT
Not a UGC agency.
Not a creative studio.
Both.
Not a UGC agency.
Not a creative studio.
Both.
Typical agency
Random output, no persona logic
One or two formats only
No link from creative to ROAS
Weeks per batch
No algorithm fluency
Typical agency
Random output, no persona logic
One or two formats only
No link from creative to ROAS
Weeks per batch
No algorithm fluency
VS
VS

100 persona-mapped creatives / month
Every format — UGC, static, motion
Briefed from data, scaled on ROAS
In-house Sydney studio, weekly cadence
Built for the post-Andromeda algorithm

100 persona-mapped creatives / month
Every format — UGC, static, motion
Briefed from data, scaled on ROAS
In-house Sydney studio, weekly cadence
Built for the post-Andromeda algorithm

POST-ANDROMEDA CREATIVE STRATEGY
Andromeda doesn’t need better targeting.
It needs better creative.
The Aware Buyer
Winning
The Pain-Aware Sceptic
Winning
The High-Value Repeat Buyer
Testing
The Social-Proof Chaser
Testing
The High-Value Repeat Buyer
Testing
The Social-Proof Chaser
Testing
The High-Value Repeat Buyer
Testing
The Social-Proof Chaser
Testing
The High-Value Repeat Buyer
Testing
The Social-Proof Chaser
Testing
The Aware Buyer
Winning
The Pain-Aware Sceptic
Winning
The High-Value Repeat Buyer
Testing
The Social-Proof Chaser
Testing
The High-Value Repeat Buyer
Testing
The Social-Proof Chaser
Testing
The High-Value Repeat Buyer
Testing
The Social-Proof Chaser
Testing
The High-Value Repeat Buyer
Testing
The Social-Proof Chaser
Testing
01
100 creatives = 100 signals for the algorithm to find buyers with.
02
Every persona opens a pool of cold traffic competitors aren’t touching.
03
Format diversity gives the model more surface to optimise.
04
More winners = more budget capacity, no diminishing returns.
CASE STUDIES
Real brands.
Real numbers.
Real brands.
Real numbers.
STATS
DROP STRATEGY
$0M
$0M
IN 45 MINS
+0%
+0%
AOV
5,000+
5,000+
CREATIVES MADE
"Defiant automated our content and helped us grow our social media opportunities faster.”

Steve Collins
CEO & Founder
4.9
/5.0
STATS
DROP STRATEGY
$0M
$0M
IN 45 MINS
+0%
+0%
AOV
5,000+
5,000+
CREATIVES MADE
"Defiant automated our content and helped us grow our social media opportunities faster.”

Steve Collins
CEO & Founder
4.9
/5.0
STATS
DROP STRATEGY
$0M
$0M
IN 45 MINS
+0%
+0%
AOV
5,000+
5,000+
CREATIVES MADE
"Defiant automated our content and helped us grow our social media opportunities faster.”

Steve Collins
CEO & Founder
4.9
/5.0
STATS
DROP STRATEGY
$0M
$0M
IN 45 MINS
+0%
+0%
AOV
5,000+
5,000+
CREATIVES MADE
"Defiant automated our content and helped us grow our social media opportunities faster.”

Steve Collins
CEO & Founder
4.9
/5.0
STATS
DROP STRATEGY
$0M
$0M
IN 45 MINS
+0%
+0%
AOV
5,000+
5,000+
CREATIVES MADE
"Defiant automated our content and helped us grow our social media opportunities faster.”

Steve Collins
CEO & Founder
4.9
/5.0
STATS
DROP STRATEGY
$0M
$0M
IN 45 MINS
+0%
+0%
AOV
5,000+
5,000+
CREATIVES MADE
"Defiant automated our content and helped us grow our social media opportunities faster.”

Steve Collins
CEO & Founder
4.9
/5.0
STATS
DROP STRATEGY
$0M
$0M
IN 45 MINS
+0%
+0%
AOV
5,000+
5,000+
CREATIVES MADE
"Defiant automated our content and helped us grow our social media opportunities faster.”

Steve Collins
CEO & Founder
4.9
/5.0
STATS
DROP STRATEGY
$0M
$0M
IN 45 MINS
+0%
+0%
AOV
5,000+
5,000+
CREATIVES MADE
"Defiant automated our content and helped us grow our social media opportunities faster.”

Steve Collins
CEO & Founder
4.9
/5.0
STATS
DROP STRATEGY
$0M
$0M
IN 45 MINS
+0%
+0%
AOV
5,000+
5,000+
CREATIVES MADE
"Defiant automated our content and helped us grow our social media opportunities faster.”

Steve Collins
CEO & Founder
4.9
/5.0
STATS
DROP STRATEGY
$0M
$0M
IN 45 MINS
+0%
+0%
AOV
5,000+
5,000+
CREATIVES MADE
"Defiant automated our content and helped us grow our social media opportunities faster.”

Steve Collins
CEO & Founder
4.9
/5.0
STATS
DROP STRATEGY
$0M
$0M
IN 45 MINS
+0%
+0%
AOV
5,000+
5,000+
CREATIVES MADE
"Defiant automated our content and helped us grow our social media opportunities faster.”

Steve Collins
CEO & Founder
4.9
/5.0
STATS
DROP STRATEGY
$0M
$0M
IN 45 MINS
+0%
+0%
AOV
5,000+
5,000+
CREATIVES MADE
"Defiant automated our content and helped us grow our social media opportunities faster.”

Steve Collins
CEO & Founder
4.9
/5.0
STATS
DROP STRATEGY
$0M
$0M
IN 45 MINS
+0%
+0%
AOV
5,000+
5,000+
CREATIVES MADE
"Defiant automated our content and helped us grow our social media opportunities faster.”

Steve Collins
CEO & Founder
4.9
/5.0
STATS
DROP STRATEGY
$0M
$0M
IN 45 MINS
+0%
+0%
AOV
5,000+
5,000+
CREATIVES MADE
"Defiant automated our content and helped us grow our social media opportunities faster.”

Steve Collins
CEO & Founder
4.9
/5.0
STATS
DROP STRATEGY
$0M
$0M
IN 45 MINS
+0%
+0%
AOV
5,000+
5,000+
CREATIVES MADE
"Defiant automated our content and helped us grow our social media opportunities faster.”

Steve Collins
CEO & Founder
4.9
/5.0
Testimonials
Every month
a record month.
Every month
a record month.

Ava Chen
Youfoodz
★★★★★
Creative volume completely transformed our account performance. By consistently testing new angles, formats, and messaging, we were able to scale what worked and quickly eliminate what didn’t. As a result, we saw a significant increase in engagement, better conversion rates, and a much clearer understanding of our audience. It wasn’t just about creating more content — it was about creating smarter, data-driven creatives that actually moved the needle.

Marcus Lee
Hismile
★★★★★
Having strategy and creative under one roof was a game changer for us. It eliminated misalignment, sped up execution, and allowed every decision to be driven by clear objectives. Instead of disconnected efforts, everything started working together — from planning to production. The result was faster iterations, stronger messaging, and campaigns that performed with much more consistency.

Priya Nair
Resmed
★★★★★
They find audiences we didn’t know existed.

Tom Riley
DoorDash
★★★★★
Fast, in-house, and with a cadence that never drops — this completely changed how we operate. Having everything under one roof means we can move quickly from idea to execution without bottlenecks or delays. We’re constantly testing, learning, and improving in real time, which keeps performance growing and momentum strong. It’s not just faster — it’s smarter, more consistent, and truly a game changer.

Sarah Kim
Klaviyo
★★★★★
ROAS levels we had never reached before — the numbers truly speak for themselves. With a more strategic approach to creative and a faster testing cadence, we unlocked performance that once felt out of reach. Every campaign became more efficient, every dollar worked harder, and the results were consistently measurable. It wasn’t guesswork anymore — it was a repeatable system that delivered real growth.

Jordan Blake
Google Partner
★★★★★
True partners in every sense of the word. Always responsive, incredibly sharp, and relentlessly focused on results. They don’t just execute — they think alongside us, challenge assumptions, and move fast when it matters. It feels less like working with a vendor and more like having an extension of our own team, fully committed to driving performance forward.

Ava Chen
Youfoodz
★★★★★
Creative volume completely transformed our account performance. By consistently testing new angles, formats, and messaging, we were able to scale what worked and quickly eliminate what didn’t. As a result, we saw a significant increase in engagement, better conversion rates, and a much clearer understanding of our audience. It wasn’t just about creating more content — it was about creating smarter, data-driven creatives that actually moved the needle.

Ava Chen
Youfoodz
★★★★★
Creative volume completely transformed our account performance. By consistently testing new angles, formats, and messaging, we were able to scale what worked and quickly eliminate what didn’t. As a result, we saw a significant increase in engagement, better conversion rates, and a much clearer understanding of our audience. It wasn’t just about creating more content — it was about creating smarter, data-driven creatives that actually moved the needle.

Marcus Lee
Hismile
★★★★★
Having strategy and creative under one roof was a game changer for us. It eliminated misalignment, sped up execution, and allowed every decision to be driven by clear objectives. Instead of disconnected efforts, everything started working together — from planning to production. The result was faster iterations, stronger messaging, and campaigns that performed with much more consistency.

Marcus Lee
Hismile
★★★★★
Having strategy and creative under one roof was a game changer for us. It eliminated misalignment, sped up execution, and allowed every decision to be driven by clear objectives. Instead of disconnected efforts, everything started working together — from planning to production. The result was faster iterations, stronger messaging, and campaigns that performed with much more consistency.

Priya Nair
Resmed
★★★★★
They find audiences we didn’t know existed.

Priya Nair
Resmed
★★★★★
They find audiences we didn’t know existed.

Tom Riley
DoorDash
★★★★★
Fast, in-house, and with a cadence that never drops — this completely changed how we operate. Having everything under one roof means we can move quickly from idea to execution without bottlenecks or delays. We’re constantly testing, learning, and improving in real time, which keeps performance growing and momentum strong. It’s not just faster — it’s smarter, more consistent, and truly a game changer.

Tom Riley
DoorDash
★★★★★
Fast, in-house, and with a cadence that never drops — this completely changed how we operate. Having everything under one roof means we can move quickly from idea to execution without bottlenecks or delays. We’re constantly testing, learning, and improving in real time, which keeps performance growing and momentum strong. It’s not just faster — it’s smarter, more consistent, and truly a game changer.

Sarah Kim
Klaviyo
★★★★★
ROAS levels we had never reached before — the numbers truly speak for themselves. With a more strategic approach to creative and a faster testing cadence, we unlocked performance that once felt out of reach. Every campaign became more efficient, every dollar worked harder, and the results were consistently measurable. It wasn’t guesswork anymore — it was a repeatable system that delivered real growth.

Sarah Kim
Klaviyo
★★★★★
ROAS levels we had never reached before — the numbers truly speak for themselves. With a more strategic approach to creative and a faster testing cadence, we unlocked performance that once felt out of reach. Every campaign became more efficient, every dollar worked harder, and the results were consistently measurable. It wasn’t guesswork anymore — it was a repeatable system that delivered real growth.

Jordan Blake
Google Partner
★★★★★
True partners in every sense of the word. Always responsive, incredibly sharp, and relentlessly focused on results. They don’t just execute — they think alongside us, challenge assumptions, and move fast when it matters. It feels less like working with a vendor and more like having an extension of our own team, fully committed to driving performance forward.

Jordan Blake
Google Partner
★★★★★
True partners in every sense of the word. Always responsive, incredibly sharp, and relentlessly focused on results. They don’t just execute — they think alongside us, challenge assumptions, and move fast when it matters. It feels less like working with a vendor and more like having an extension of our own team, fully committed to driving performance forward.
Trusted by 1,230 happy clients






+1k
FAQ
Need to know.
Need to know.
Need to know.
What is the 100 ads in 30 days offer?
What does "Andromeda-ready" mean?
How is this different from a UGC agency?
Do you manage spend too?
What brands do you work with?
How do I start?

LIMITED MONTHLY INTAKE
Ready for creative
Ready for creative
Ready for creative
that finds
that finds
that finds
new audiences?
new audiences?
new audiences?
Book a free audit. We’ll show you the personas you’re missing and what 100 ads could unlock.